More Related Content Similar to Social media hrlf final Similar to Social media hrlf final (20) 1. What is Social Media?
And why do we care?
8.05.2010 - HR Implications of Social Media
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4. Much more than just Facebook...
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What is Social Media?
Basic Definition: Any website, application, platform other web or mobile-based service that includes a social ‘functionality ' or
'Web 2.0' philosophy that allows not only people to connect and communicate – but applications as well (open source
technology).
It’s important to think about Social Media in Terms of a CONVERSATION. Regardless of whether you are using a tool for
networking, blogging, sharing images, signing up for events (or hosting events), Every component of this landscape involves
conversation: Either Person-to-Person (On AND offline), Device-to-Device, Network-to-Network, Group-to-Group… You see
where this is going.
Everything “Social” is connected. Every piece of information and/or discussion is part of the CONVERSATION.
PART OF YOUR BRAND.
This includes blogs, social networks, social news, wikis, rss,
5. Use of Online Social Networks
Use of Online Social Networks Nearly 80% of organizations use a social networking site
for recruiting purposes, with LinkedIn and Facebook leading the pack
Overall Usage of Social Networking Sites for Recruiting Usage of Specific Social Networking Sites for Recruiting
Percentage of Organizations Using Tools Percentage of Organizations Using Tools
Do Not Use Any Social
Networking Tools LinkedIn 78.6%
Facebook 44.0%
21.4% MySpace 25.0%
JobFox 21.4%
Ning 21.4% More than three-quarters of recruiting
78.6% organizations use LinkedIn and more than
Use Social SelectMinds 21.4% two-fifths of organizations use Facebook.
Networking Tools
Ryze 17.9%
n = 84.
Other 3.6%
0.0% 50.0% 100.0%
n = 66.
Insight into the Audience
Nearly 80% of more than 35 million and 150 million users, respectively, LinkedInsite for recruiting purposes,
• With organizations use a social networking and Facebook lead other social networking tools
with LinkedInbe appropriate for their branding,recruiting organizations ficonversion efforts. settings of both of these networks
in usage by recruiting teams. Many
to and Facebook leading the pack. sourcing, and candidate
nd the audience and
• Recruiting teams find that activity among the MySpace audience is more oriented around personal networking and
music sharing. Therefore, recruiting efforts within MySpace have been more limited compared to LinkedIn and Facebook.
• Aside from the top three social networking sites (LinkedIn, Facebook, and MySpace), less than 25% of organizations use other
social networking tools. These tools have yet to reach critical mass among job seekers, and usage for recruiting has been sparse.
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• For more information on the tools listed, see the online social networks vendor descriptions.
Source: Web 2.0 Technology and Tools Effectiveness Survey; Recruiting Roundtable research.
With more than 35 million and 150 million users, respectively, LinkedIn and Facebook
!!"#$%&%'( © 2009 Corporate Executive Board. All Rights Reserved. 1
lead other social networking tools in usage by recruiting teams. Many recruiting
organizations find the audience and settings of both of these networks to be
appropriate for their branding, sourcing, and candidate conversion efforts
Recruiting teams find that activity among the MySpace audience is more oriented
around personal networking and music sharing. Therefore, recruiting efforts within
MySpace have been more limited compared to LinkedIn and Facebook
Aside from the top 3 social networking sites (LinkedIn, Facebook, Myspace), less than
25% of organizations use other social networking tools. These tools have yet to reach
critical mass among job seekers, and usage for recruiting has been sparse.
6. Effectiveness of Social Networks
Recruiters find LinkedIn effective for all the major recruiting process
Effectiveness of Social Networks
activities, while results for the other online social networks are mixed
Recruiters find LinkedIn effective for all the major recruiting process
Effectiveness Organizations Rating Tool Effective*
of Social Networks
Effectiveness of Social Networks at Major Recruiting Activities
activities, while results for the other online social networks are mixed
Effectiveness of Social Networks 70.7%
Percentage of
Recruiters find LinkedIn effective forMajorthe major recruiting process
Effectiveness of Social Networks at all Recruiting Activities
activities, while results for the other Rating Tool social networks are mixed
Percentage of Organizations online Effective*
Branding
Sourcing
70.7% Branding
Effectiveness of Social Networks at Major Recruiting Activities Converting
Sourcing
51.0% 51.1%
Percentage of Organizations Rating Tool Effective* Converting
51.0% 51.1% 39.3% 40.0%
70.7% 36.7% 37.5% 37.5% Branding
33.3% 33.3%
39.3% 40.0% 28.6% 28.6% Sourcing
36.7% 37.5% 37.5%
33.3% 33.3% 23.1% Converting
20.0% 28.6% 20.0% 28.6% 18.8%
51.0% 51.1% 23.1% 14.3%
20.0% 20.0% 10.0% 18.8%
7.1% 14.3%
39.3% 40.0% 10.0%
36.7% 37.5% 37.5%
7.1% 0.0% 0.0%
LinkedIn 33.3%
Facebook Ning 33.3% SelectMinds Jobfox MySpace Ryze
0.0% 0.0%
n = 58.
28.6% 28.6%
LinkedIn Facebook Ning SelectMinds Jobfox MySpace Ryze
23.1%
n = 58. 20.0% 20.0% 18.8%
Differentiating Features of Notable Online Social Networking Sites 14.3%
Internal and External Candidate-Focused Sites Features of Notable Online Social Networking Sites
Differentiating 10.0%
Alumni- and Employee-Focused Sites
7.1% Mutual Job Matching Sites
• Overall, LinkedIn, with 35 million professionals as part of their network, ranked Alumni- and Employee-Focused Sites
Internal and External Candidate-Focused Sites • SelectMinds, a social network that Mutual Job Matching Sitescareer site
• Jobfox, an online
0.0% 0.0%
• Overall, branding, with 35 millionconverting candidates. their network, ranked
first for LinkedIn, sourcing, and professionals as part of • SelectMinds, a social network that for • Jobfox,thatonline career site
offers organizations a platform an matches candidates
Facebook, a personal social site with more than 150 million active users, scored well offers organizations a platform for MySpacethat matches candidates on previous
LinkedIn Facebook
• first for branding, sourcing, and converting candidates. Ning SelectMinds building alumni and other employee
Jobfox Ryze
to recruiters based
across n = areas and social than MySpace, a similar personal social networking tool. building alumni andscored employee
• Facebook, 58.personalhighersite with more than 150 million active users, scored well
all a networks, also other well for to recruiters experiences and career
work based on previous
• across a social network that offers a platform for individuals or organizations
Ning, all areas and higher than MySpace, a similar personal social networking tool. networks, also relativewellsome
branding scored to for work experienceshelpscareer
interests, and facilitate
• Ning, a social network that offersand maintain social networks of their own, scored
to independently build, brand, a platform for individuals or organizations branding relative social networks.
of the other to some interests, helps facilitate networking
introductions and
Differentiating Features of Notable Online Social Networking Sites
high for branding and brand, and candidates (higher than all of the social networks of the other social networks.
to independently build, converting maintain social networks of their own, scored introductionsrelatively effective for
and is and networking
converting candidates.
and is relatively effective for
with the exception of LinkedIn).
high for branding and converting candidates (higher than all of the social networks
converting candidates.
Internal and External Candidate-Focused Sites
with the exception of LinkedIn). Alumni- and Employee-Focused Sites Mutual Job Matching Sites
Recruiters branding, sourcing,millioneffectivepart of their network, ranked recruiting process activities, online career site
first for find LinkedIn
• Overall, LinkedIn, with 35 professionals as
for all the major • SelectMinds, a socialanetwork that
and converting candidates. offers organizations platform for
* The height of the bars in the chart indicate the percentage of organizations
• Jobfox, an
that matches candidates Source: Web 2.0 Technology and Tools Effectiveness Survey; Recruiting Roundtable research.
* that height the particularthe chart indicate the percentage of organizations
The rated of the bars in tool very effective or effective. Source: Web 2.0 Technology and Tools Effectiveness Survey; Recruiting Roundtable research.
• Facebook, a personal social site with more than 150 million active users, scored well 2 building alumni and other employee to recruiters based on previous
while results for the than MySpace, a similar personal socialnetworks are mixed. well for
other online social networking tool. networks, also scored
that rated the particular tool very effective or effective.
!!"#$%&%'( © 2009 Corporate Executive Board. All Rights Reserved.
2
!!"#$%&%'( © 2009 Corporate Executive Board. All Rights Reserved.
across all areas and higher work experiences and career
• Ning, a social network that offers a platform for individuals or organizations branding relative to some interests, helps facilitate
to independently build, brand, and maintain social networks of their own, scored of the other social networks. introductions and networking
high for branding and converting candidates (higher than all of the social networks and is relatively effective for
with the exception of LinkedIn). converting candidates.
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* The height of the bars in the chart indicate the percentage of organizations Source: Web 2.0 Technology and Tools Effectiveness Survey; Recruiting Roundtable research.
that rated the particular tool very effective or effective.
!!"#$%&%'( © 2009 Corporate Executive Board. All Rights Reserved. 2
7. ‣ 50 million+ users
‣ Average Age: 40+
‣ 68% of members earn more
than $60,000
‣ 80% are college or graduate
school educated
‣ 54% Male — 46% Female
‣ 84% Caucasian — 8% Asian
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8. ‣ 500 million+ users
‣ Average Age: 27
‣ 58% of members earn
more than $60,000
‣ 43% college or grad
school educated
‣ 46% Male — 54% Female
“ Doing a Facebook background check may give you a truer
‣ 78% Caucasian —
indication of the type of person you are about to hire.”
11% African-American - David Rollo, SVP Digital/Social Meida
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9. Career Site: Keys to Maximizing
‣ Invest in SEO and SEM to drive traffic to your career website
‣ Compete for talent at the moment of search
‣ Ensure your career website is on the 1st page of results for:
➡ “Your Company Name” Jobs — General Electric Jobs
➡ “Your City” Jobs — Dayton Jobs
➡ “Your Industry” Jobs — Manufacturing Jobs
➡ “Job Title(s) You Recruit For” Jobs — Marketing Jobs
If you’re not on the 1st page of search results, you might as well not exist.
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11. How will social media
impact your business?
Relationship- Entire
Control Transparency building organization Culture
becomes more provides
Shifts important competitive
becomes part of
the conversation changes
advantage
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12. According to in 2010...
40.8% 26.2%
CMO’s investing in social media to build brand awareness
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13. Making room for innovation
Human Resources, Marketing,
Public Relations, and Communications
are coming together to embrace
employee participation, increase
collaboration and trust that enables
companies to confidently empower
the voices that shape their brand.
@hellojustinoh
Human Resources, Marketing,
Public Relations and
Communications are coming
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participation, increase
collaboration and trust that enable
companies to confidently empowe
the voices that shape their brand
